FLATIRON REALTY                                   JoAnn is your Information Source                                                                                                        Mission Statement & Guarantee  I will provide the best service possible for every client I represent. I will never tell a client what they want to hear if it is not reality. I will never enter into a client relationship where I know what is expected of me cannot be done in good faith. I will never enter into an agreement with a seller who is unrealistic in regards to the proper pricing. When hired to sell a client’s home, I will always make recommendations that can assist their homes value or help reduce marketing time even if it means telling them things they may not want to hear. I acknowledge that I may periodically lose business because I am truthful with my clients and my competitors will tell them what they want to hear to temporarily get their business. I will always remember that to have a winning relationship for my clients, we must always have a mutual goal.  I will never lose sight that my honesty, loyalty, understanding, accountability, and creativity are what makes me so very different from the real estate masses. My service will always be made available to the public.  I will always treat all parties honestly and fairly and I will always offer my properties without regard to race, color, creed, religion, sex, ancestry, national origin, handicap, or family status. I will always promote the best interest of my clients, I will obtain the best price for my client, and I will always disclose to my client all facts that may affect or influence their decisions. I assure you that during my real estate career I will always strive foe excellence and I make a commitment to forego a portion of my life in exchange for continued education so that I may better serve my clients. I share this with you because I believe it is important for you to know how I feel about the real estate industry and how I feel about working for my clients.                           Goal Statement  As your Real Estate Broker, I have three main goals while listing your home. I want your house to sell 1.  for the highest price, 2.  in the shortest period of time, 3.  the least amount of stress.  What are your Goals? ______________________________________________________________________________________________________________________________________________________________________________________________________________________ Five Steps to Get Your Home Sold   1.  My Listing Process   A. Prepare a Competitive Market Analysis of your home. B. Help you determine the best possible price for your home in today’s market. C. Complete and review the listing agreement with you. D. Prepare your home for sale. Spend as much time as we need going over the entire property with you, both inside and outside. I will make a list, with you, of suggestions and recommendations about your home so that it will be seen at its highest perceived value while competing in the marketplace. E. Install a lockbox, brochure box and “For Sale” sign. F. Create a professional information sheet highlighting the key selling points of your home for prospective purchasers.   2. My Marketing Process A. Office Tour. Personally conduct a tour of your home for the agents in my office. (when accordable) B. Multiple Listing Service. Professionally represent your home to the MLS. As a result, your home will be exposed to every agent in the State of Colorado. C. Flyers. Professionally create, produce and distribute a flyer for local real estate offices and your yard sign. D. Exclusive Mailing List. Prepare and distribute flyers to agents working in your area as well as surrounding areas that may contain potential Buyers for your property. E. Zone Farm your Neighborhood. Prepare and send postcards or flyers to the people in your neighborhood noting the listing of your property. Often neighbors of yours know someone interested in moving to the area.6. Agent Rapport. I strive to motivate agents to show and sell your property through my own personal contacts. I constantly work to maintain a high rapport with the working agents in our area. F. Open Houses. Hold open when appropriate. G. Internet. Expose your home to millions of potential Buyers through the following internet sites:  www.realtor.com, www.recolorado.com, www.metrobrokersonline.com, and my own personal site www.rapidsellers.com/jdekrell. H. Property Website. I will create a webpage for your listing on my website www.rapidsellers.com/jdekrell. I. Digital marketing Plan. Knowing that Buyers search the internet love pictures. I will submit websites with multiple pictures of your home. J. Front Range Advertising. Although advertising sells a very small percentage of homes on the market, I occasionally feel that a well placed ad may be beneficial in the sale of your property. We will discuss ads on an individual basis.  3.  My Communication With You A. Keep my communication with you honest. Sometimes people, even Realtors, will tell you what you want to hear. I will tell you what you need to hear… the truth! B. Verbally Keep in touch at least once a week as my work for you progresses. C. Provide a summary every twice a month to fully inform you of all facts of the progression of your property: what I’ve accomplished, marketing, feedback, etc... D. Be available or have alternate when contacted, to present any offer that is written on your property. E. Qualify all purchasers to the best of my ability. F. Keep current on market conditions so I can provide you with sound advice when considering an offer.  4.   Closing Your Transaction A. Constantly keep you informed as to the progress of your sale from the time of signing until the closing. B. Work hard to handle any situation that may arise with mortgage companies, title companies, appraisers, underwriters, inspectors, purchasers, and other agents during the time your property is under contract. C. Be present at your closing. This is what we’ve worked to achieve. You better believe I’ll be there.  5.    My Follow-Up A. Be available during those post-closing days when you’ll be having questions and concerns. B. Be following up on your transaction after you’ve moved on. This includes being on my exclusive mailing list, not to mention and occasional phone call just to see how it’s going. _____________________________________________________________________________________________________________________________________________________________________________________________ I will provide an outline and commitment on what I will do for you. I will work hard to represent you in the prompt sale of your home at the best possible price. When and only when you have received the proceeds from the sale of your home, do I receive payment for my services. Houses sell quickly and usually for the most money when they are priced properly in the beginning. I look forward to serving you.  Pricing Your Home Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale. The consequences of making the wrong decision are painful. If you price your home to low, you will literally give away thousands of dollars that could have been in your pocket.  Price it too high, and your home will sit for months, developing the reputation of a problem property. (everyone will think that there is something wrong with it) Failure to understand market conditions and properly price your home can cost you a bundle or cause your home not to sell….preventing you from achieving your goal.  I Won’t Let This Happen To You! Utilizing the latest computer technology and my in depth knowledge of the market, I will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home. You can’t afford any “guesswork” in this critical step.  Benefits of Proper Pricing FASTER SALE:  The proper price gets a faster sale, which means you save on mortgage payments, insurance, and other carrying costs. LESS INCONVENIENCE: As you know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, makes arrangements for children, and generally alters your lifestyle.  Proper pricing shortens market time. INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible. EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it. BETTER RESPONSE TO ADVERTISING: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent. HIGHER OFFERS: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great deal. MORE MONEY TO SELLERS: When a property is priced right. The excitement of the market produces a higher sales price in less time. You NET more due to the higher sales. DANGERS OF OVERPRICING Many potential buyers won't even look, thinking it's out of their range. Those buyers who do look are shopping by comparison, and looking at your home may convince them to make a bid on different property. Since an appraisal is often required in financing a property, it's futile to price a property for more than it's worth. Properties left on the market for extended periods of time usually become "shopworn"; causing many to believe something's amiss. Overpricing tends to dampen the other salesperson’s attitude, making it less likely to be shown. Overpricing lengthens marketing time, and invariably results in a lower selling price than would have been otherwise obtained.  Obstacles to Proper Pricing  Incompetent Agents: Who will accept a listing at any price the seller puts on it.  Neighbors: Who lead the seller to believe they got more for their house than they   actually did.  Inflationary Times: That causes prices to go up rapidly because of economic factors.  Recessionary Times: That causes prices to go down because of adverse economic conditions.  The Market: When drastic changes in supply and demand alter a home's worth.  Loss of Perspective: Due to the seller being emotionally involved and losing their objectivity.      Need for a Certain Amount of Cash: Has nothing to do with value no matter how important the reasons. Contract & Negotiation            When an offer is presented on your home, you will have three basic choices in deciding how to respond.       1. Accept the offer.         2. Reject the offer.         3. Make a counter offer. (called a “counterproposal”)          Together we will thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract, I will give you my recommendation, and then you will decide how to respond.         This is where a professional, competent agent can be worth their weight in gold, because having the right wording or contingency clause in the contract can mean the difference between a smooth   b transaction and a messy court battle.          Being intricately familiar with real estate contracts, I know how to protect your best interests. My experience in contract negotiation will benefit you. My Focus: Service Getting the job done, when it needs to be done with care, precision, and communication. Keeping you informed throughout your transaction. You can significantly influence the selling price of your property by preparing before putting it on the market. Here are come suggestions to improve a buyer's first impression of your home. Print this out and use it as a reference. _____________________________________________________________________________________________________________________________________________________________________________________________ General Remove clutter Remove cobwebs from ceilings and corners Remove paint splash on floor and cabinets Clean and polish door hardware and handrails Clean wall switches and outlet covers Clean and tidy basement and attic storage Add plants and flowers throughout the house House Exterior Seal driveway Weed-free driveway and walkways Healthy, weed-free, and trimmed lawn Trees and shrubs trimmed Wash front steps and porch Check front doorbell and bell light Clean or replace welcome mat Repair and repaint fences and gates Clean gutters and downspouts Clean or repaint siding Wash windows and screens Clean shutters Living, Family, Dining Rooms Repaint or touch up walls, ceiling and trim Repair or replace damaged moulding Clean and wax hardwood and vinyl floors Shampoo carpet  Bedrooms  Repaint or touch up walls, ceiling and trim Clean drapes and bedspread Shampoo carpet Clean out all closets Clear all bedroom furniture Put away all clothing Bathrooms Paint or wallpaper using light colors Scrub tile, bleach, and repair grout Check to see that drawers/doors open easily Clean floor Clean out medicine cabinet Seal around tubs and showers Replace old toilet seats Replace shower window curtains Put out a set of color coordinated bath linens  Kitchen  Paint or touch up wall and ceiling with light color. Take off wallpaper. Clean floor Clean cabinets and appliances Clean out refrigerator and wash interior Empty dishwasher and clean around controls Check operation of all appliances Arrange and clean food storage areas Clean out cabinets and drawers Neatly display dishes in cabinets Clear clutter from counter tops Check to see that drawers/doors open easily Wash or replace curtains Laundry  Check operation of appliances Clean all appliances Clean and organize laundry area Provide adequate light to area Garage  Check operation of wall sockets Remove oil and grease from floor Clean and organize storage Maintain noisy garage door opener    JoAnn Dekrell